The core of everything my company does is centered on trust. So much so, that it is the very name of the company: TrustCentric. The reason why I have chosen to work with Guild Collective is because everything they have done for my business (brand identity, messaging, logo, videos, design, social media content, and brand strategy) has been consistently and unequivocally trust-centric. Trust is the only way Guild Collective knows how to deliver.”
TRUSTCENTRIC CONSULTING
Transforming Expertise into Influence: TrustCentric’s Brand Story
Creative | Messaging
THE CHALLENGE
Many have tried transitioning from academia to consultant work, but only a few have rendered it into a career or business. This is not the case for Cory Scheer, Founder and CEO of TrustCentric Consulting.
As a published author, college professor, and former VP, Cory has extensive experience in leadership roles. In addition, he obtained his Doctor of Education (Ed.D.) in Educational Leadership and Policy Analysis at the University of Missouri, providing him with a wealth of knowledge. Still, he needed help establishing his brand architecture, visual identity, and voice, which established him and his business as a leader in trust.
THE SOLUTION
Cory has done the work and research but needed to translate academia into digestible content and services. For this reason, narrative, strategic thinking, and a strong visual identity were imperative to his business. Through the journey of listening and reflection, we found that there needed to be a separation between a business voice and an executive voice.
This campaign consisted of:
- Establishing visual identity, including a business logo.
- Creating a brand voice.
- Design of keynote speaker deck.
- Hero Video or introductory brand video.
THE RESULTS
The results of our work with TrustCentric were as beneficial and rewarding to Cory as they were to us. Through this work, we established an ongoing partnership with TrustCentric that continues today, utilizing Cory’s Trust Framework philosophy as one core pillar within our business.
For TrustCentric and Cory, our partnership has helped him fuel rapid, sustainable, value-aligned growth that gives approachable, compelling, story-based strategic work to his ideal composition of clients.
This emotional resonance allows Cory to dive deep into the data with his clients, fully aligning the brand’s heart and head.
What areas would you like to see your business grow in? Contact us, and we’ll send you more case studies or resources.
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