It starts with a baseline self-assessment of your brand’s clarity, connection, and creativity. Then we assess and add our insights so you have a clear picture of where your brand is now, and what still needs to be worked on.

• Is your brand clear… in its purpose, in who it is for, and in how it tells that story?
• Is your brand connected? Does it do the difficult, consistent, long-term work to stay connected to the audience and the team that brings it to life?
• Is your brand creative? Does it show up in the market, for its team, and in its experiences with creativity?

Learn more about the Human-First Brand Assessment.

We build out your Human-First Brand Blueprint. Through a curated workshop, we learn what they care about, what frustrates them, and how you can help them. Then we build out the clarity you need to connect with them in creative ways. That includes:

1. Purpose
2. People Profiles
3. Heartbeat Principles
4. Positioning
5. Personality
6. Visual Identity

And the one statement that ties it all together: your Brand Heartbeat.

We help you put your Heartbeat to work inside and out.

• With tools our team has developed, we walk you through a Brand Experience Map Workshop. We work together to outline your internal and external journeys.
• We support you in integrating the Heartbeat into onboarding, internal communications, and company rhythms

We create what’s needed for that Heartbeat to come to life. That can look like:

• Videography
• Campaign Creative
• Company Merchandise Design
• Website Messaging and Creative
• Print and Digital Collateral