Putting Humans at the Center

Growth is an inside job

What We Do

We guide brands through a strategic and human-centered process to create a Human-First Brand Blueprint. Here’s what that looks like.

Phase 1

Assess

It starts with a baseline self-assessment of your brand’s clarity, connection, and creativity. Then we assess and add our insights so you have a clear picture of where your brand is now, and what still needs to be worked on.

  • Is your brand clear… in its purpose, in who it is for, and in how it tells that story?
  • Is your brand connected? Does it do the difficult, consistent, long-term work to stay connected to the audience and the team that brings it to life?
  • Is your brand creative? Does it show up in the market, for its team, and in its experiences with creativity?

We guide you through that process with the below:

  • A Human-First Brand Assessment
  • Curated questionnaire
  • Review of materials
  • Interviews
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Clarify

We build out your Human-First Brand Blueprint. Through a curated workshop, we learn what they care about, what frustrates them, and how you can help them. Then we build out the clarity you need to connect with them in creative ways. That includes:

  1. Purpose
  2. People Profiles
  3. Heartbeat Values
  4. Story
  5. Personality and Positioning
  6. Visual Identity

And the one statement that ties it all together: your Brand Heartbeat.

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Phase 2
Phase 3

Integrate

We help you put your Heartbeat to work inside and out.

  • With tools our team has developed, we work together to outline your internal and external journeys.
  • We support you in integrating the Heartbeat into onboarding, internal communications, and company rhythms.
  • We guide you in integrating your messaging into your marketing and sales processes and materials.
  • We support in integrating your heartbeat into how you prospect, into your external experiences, and how you bring current clients along.
  • We develop core creative needed to bring it all to life, including:
    • Website design and copy
    • Sales collateral
    • Internal materials
    • Video and photo
    • Campaign strategy and creative
    • Launch materials

Commit

We stick with you for the long haul, because a human-first brand is built over time:

  • Ongoing monthly and quarterly strategy session
  • Ongoing success measurement
  • Ongoing monthly strategy and creative hour allotment
Phase 4

Curious about how we can help you?
We’d love to chat.

Let's Connect