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Heartland Community Church

Brand Messaging and Strategy for the Next Generation

Creative | Strategy | Messaging

THE CHALLENGE

Connecting to Millennials and Gen Z is a challenging task. Heartland Community Church wanted to do just this in hopes of finding the next generation of Heartlanders to nurture and retain.

In addition to increasing and retaining attendance, Heartland also had the goals of:

  • Authentically reflecting their culture
  • Use visuals to depict the intimate experience of having a relationship with God
  • Define their audience journey

 

THE SOLUTION

Our solution was to craft a compelling visual identity that not only resonates with the Heartland Community Church story but also evolves with it, ensuring its long-term effectiveness.

 

This brand strategy consisted of Heartland Community Church’s identity and story.

  • A visual identity package (logo, colors, fonts, textures & icons, image board & guidelines).
  • Establishing a strategy and process for future marketing and communication efforts.
  • Expansion of the brand story with shareable tools, accessible for anyone to tell it.
THE RESULTS

The Results: 

Heartland Community Church laid the foundation for future marketing and communication efforts. And with this new foundation, Heartland gained:

  • A defined target audience.
  • A centralized message that aligns with their brand’s heartbeat.
  • Optimized targeted outreach with a communication matrix.
  • Implementation of content strategy that speaks to all of their audiences.
  • Defined best practices for sharing new brand strategy/messaging platforms.

 

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If you have a project in mind, an idea to bring to life, an entire campaign to launch, a brand to build, or want to work with us, we’re into all those things.

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