THE CHALLENGE
Connecting to Millennials and Gen Z is a challenging task. Heartland Community Church wanted to do just this in hopes of finding the next generation of Heartlanders to nurture and retain.
In addition to increasing and retaining attendance, Heartland also had the goals of:
- Authentically reflecting their culture
- Use visuals to depict the intimate experience of having a relationship with God
- Define their audience journey
THE SOLUTION
Our solution was to craft a compelling visual identity that not only resonates with the Heartland Community Church story but also evolves with it, ensuring its long-term effectiveness.
This brand strategy consisted of Heartland Community Church’s identity and story.
- A visual identity package (logo, colors, fonts, textures & icons, image board & guidelines).
- Establishing a strategy and process for future marketing and communication efforts.
- Expansion of the brand story with shareable tools, accessible for anyone to tell it.