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CHRISTIAN BROTHERS ROOFING

The Calm Before the Storm

Strategy | Performance | Messaging

We’ve never been more prepared for storm season. Guild was on it and handled everything. Before, I would have had to call three different partners, and it would have taken three days to turn our ads on. This year, they were on the morning after the storms.”

–  Jen Westhoff, Operations & Development, Christian Brothers Roofing
THE CHALLENGE

Christian Brothers Roofing is a highly certified and premier roofing company located in Kansas City’s Northland with over 53 years of experience. 

Before we started working with Christian Brothers Roofing, they worked with three partners to help with their sales and marketing. Without established strategy standards, the partnerships became time-consuming and did not yield the business’s desired results.

They needed time restoration, along with targeted and local brand awareness.

THE SOLUTION

Our solution was to solidify their brand messaging to connect with their target audience and create plans for the inevitable so that Christian Brothers Roofing could meet their audience where – and most importantly, when – it matters.  

While they’ve stepped in to support communities with post-storm repairs, they distance themselves from the aggressive tactics of storm chasers or door-to-door solicitors and instead strategically place ads in front of homeowners who need their services.

To better establish the brand messaging and identity of Christian Brothers Roofing, we:

  • Built a new visual identity system that helped galvanize the team and allowed them to express themselves proudly in the marketplace.
  • Clarified how they should talk about their business and their customers.
  • Strategically placed Google Search ads in front of homeowners who have storm damage.
THE RESULTS

Christian Brothers Roofing established a brand story and consistent messaging that connected to their target audience, equating to increased marketing efforts’ effectiveness. This resulted in: 

  • 73% increase in web leads annually from 2022 to 2024
  • 83% increase in Google Search Ad conversions
  • 238% increase in Conversion Rate
  • 46% decrease in cost per conversion
  • 153% increase in revenue
  • Launch of Commercial Roofing Maintenance  Program (SHIELD)
  • A restoration of time. The turnaround time for digital ads went from 72 hours to two hours.

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If you have a project in mind, an idea to bring to life, an entire campaign to launch, a brand to build, or want to work with us, we’re into all those things.

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