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BLACK GOLD EXPLORER

Growing What Matters Most

Creative | Strategy | Performance

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THE CHALLENGE

Black Gold Explorer needed to grow what matters most to them: connection with the right people and, ultimately, sales growth.

 

THE SOLUTION

Our solution was a campaign that deeply resonated with the unique bond between humans and their dogs. We believed that by appealing to the emotional connection people have with their pets, we could foster a strong sense of brand loyalty. This strategy was not just about selling a product, but about tapping into a shared emotional experience.

So we worked to understand the dog owner audience. What matters to them. What matters for their furry companion. And we delivered a campaign that they could see themselves in.

This campaign consisted of:

  • Video
  • Investment in efficient awareness tactics
  • Build and launch a landing page, driving traffic here
  • Targeting users who matched the interests of the brand’s customer profile
  • In addition, targeting users who lived in the same area as retailers that carried the brand
Black Gold Explorer Case Study Screens
THE RESULTS

After three months, sales began to climb, and this continued quarter after quarter. After 18 months of the above campaign, two major retailers nationwide showed interest in carrying Black Gold Explorer in their stores. This success is a testament to the power of human-first branding and storytelling and the potential it holds for your business.

Black Gold Explorer experienced the success they needed to reevaluate, and continued with renewed confidence and determination.

What matters most to you right now? Get in touch, and we’ll send over more case studies or resources.

75M+

impressions generated

26,000%

increase in organic search
traffic on brand name searches

1,500+

stores nationwide now carry
Black Gold Explorer formulas

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If you have a project in mind, an idea to bring to life, an entire campaign to launch, a brand to build, or want to work with us, we’re into all those things.

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