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Justin Ricklefs

The Guy Who Started This Whole Thing



Justin is the Founder and CEO of Guild Collective. He launched Guild in 2017 after spending 13 years in various sales and leadership roles at the Kansas City Chiefs, Learfield Sports, and ECCO Select. After stumbling into a passion for writing, Justin wrote personal pieces for large publications like Huffington Post, The TODAY Show, and Yahoo. While he enjoys writing on personal topics, Guild was formed with the awareness that many brands struggle to connect to the souls of their audience, and Justin believed he could help bridge that gap. Justin is responsible for the Visionary role in the agency, which most often looks like charting the company’s strategy, driving new revenue, developing leaders within the business, and hoping one of his many ideas end up being halfway decent.

Justin is married to his high school sweetheart, Brooke (she was slower to the realization). They live in Liberty, MO and have been married 20 years and have five children: Kamden, 19; Addi, 17; Rowan, 15; Silas, 13; Henley, 11. He and Brooke love traveling when they can. Justin enjoys writing, running, watching his kids’ activities, and sitting in his cabin where it’s quiet.

Justin Ricklefs Hover


Random Fact

Justin’s first job was as a fraternity cook. His favorite dish to prepare? Chicken fingers and brownies.

Walk-up Song

This is How We Do It
By Montell Jordan

Most rewarding part of the work we do?

The relationships, no question. With our clients, and each other.

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If you have a project in mind, an idea to bring to life, an entire campaign to launch, a brand to build, or want to work with us, we’re into all those things.

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