Posted by Jeremy Parsons | January 12, 2023
Why can kids recall every (seemingly insignificant) detail of a show they watched two months prior?
Why can grown men and women in their 40s tell you every detail of Star Wars, Lord of the Rings, Game of Thrones, Avatar, or Knives Out?
The answer – quite simply – is that our brains are hardwired to absorb narrative stories.
Want evidence?
Take an honest self-assessment. Do you remember the details of the last car dealership sale that you saw? We can’t either.
Narrative sticks out, captures our attention, and draws us in. And in this oversaturated market filled with voices screaming for our attention at all times, the only way to stand out is through your heart. And your story.
We love doing that for our clients: to listen to the origin, drive, and passion of an organization, to validate that story, and broadcast it to the right audience, at the right times, with the right emotional connection.
